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PODCAST

Ten leaders, ten answers. We are going to record some of them.

Thanks for coming to look. The podcast is not here yet.

It will be conversations with the people who have to carry the story: the leaders who decide what the value is, and the sellers who take it into rooms nobody else is in. When the first episodes land, they land here.

See what is published today Read the book meanwhile →

Hand drawn sketch titled Ten Leaders. One Reason To Choose You. Under the heading ten different answers, five figures each think something different: Feature X, Attribute Y, Capability Z, and our competitors are saying that. A coral arrow points down to the same five figures standing together on a block labelled Our Differentiated Value, while a coral buyer beside them says that’s why I’d choose you.