KEYNOTES & WORKSHOPS
New Ways to Inspire Your Buyers
The keynote that makes a room hear its own value dissonance, in its own industry’s words, ninety seconds in.
THE HOOK
The part audiences remember
Ninety seconds into the talk, the room hears value dissonance in their own industry’s words. Not a slide about the problem. The problem, played back. It works because dissonance is audible. Ask three people in any organization why a buyer should choose them and play the answers back to back. Every executive in the room recognizes their own company in about four seconds.
FEATURED VIDEO
See Bruce in action
THE TAKEAWAY
What the audience walks away with
The villain, named.
Value dissonance, why it compounds with growth, and the four moments that make it urgent.
A narrative that POPS.
Problem, outcome, path, steps. Four beats they can use in the next conversation, not next quarter.
The buying bus.
Why every stakeholder and every AI agent now needs the same song.
Breakout and Workshop Sessions
Three sessions matching the three layers of the work: find your value, communicate it, quantify it. Sixty to ninety minutes each, tailored to your audience.
FIND VALUE
Build Your Differentiated Value Proposition
Delivered four times at Seattle Tech Week 2026.
COMMUNICATE VALUE
Make Your Executive Conversations APROPOS
Delivered for Journeymen, Vashon HouseHold, and four times at Seattle Tech Week.
QUANTIFY VALUE
Ensure Your Business Case is CFO-Ready
Delivered for Thomson Reuters.
“Great book and even better presentation! I had the great fortune to see and hear Bruce Scheer present to the National Speakers Association New Mexico chapter where I was a co-presenter. Bruce infused technology and human elements better than most I see, and it really came alive for the participants in deeper engagement and understanding of the topic, going to market with a story that sizzles. I highly recommend Bruce as a speaker and an author.”
“We had Bruce Scheer on our live-streaming show, The Zone, with a very loyal global audience. We screen our speakers intensely, as our audience is the show, and we want them to receive amazing value at every event. Bruce showed up and totally delivered. His content was excellent, and his ability to field questions and make sure everyone was engaged was exceptional. I highly recommend Bruce for your next event!”
RECOGNITION
Recognized by the speaking profession
Bruce Scheer is a Certified Virtual Presenter. eSpeakers, the booking platform thousands of event organizers use to vet speakers, only awards this after a live assessment and a submitted presentation video. It certifies the equipment, environment, and delivery skill to run a virtual keynote that lands, not just streams.
LIVE STORIES
See Bruce uncut in front of two live audiences
How My Brother Sold Me an Old Fishing Boat
The Canyon Between Us
ABOUT THE SPEAKER
Bruce Scheer
Bruce Scheer is the author of Inspire Your Buyers, an Amazon bestseller with 125 ratings and a five-star average. He has built go-to-market narratives for HP, Microsoft, Adobe, SAP, Oracle, Dell, Citibank, McKesson, Infosys, Unisys, Alcatel-Lucent, Tableau, and Fastly, and was coached through Amazon’s narrative process during a global sales-productivity initiative at AWS. His work has been recognized with four industry awards.
Fees: Keynote from $10,000 plus travel onsite, from $8,000 virtual. Full-day programs from $15,000 (keynote plus your choice of breakouts). Breakouts are available as part of a full day.
Check availability
Tell me the audience, the date, and what you need them to do differently on Monday.
Every week, one short piece on go-to-market narrative. No pitch.