INSPIRE
Your Buyers™
and Accelerate Revenue Growth
Leveraging 20+ years of experience, Bruce helps business leaders and revenue teams elevate their buyer conversations and achieve go-to-market success.
Infosys
IBM
Seagate
W
Tmobile
Honeywell
“Bruce and I work together in supporting our fellow alumni in the Seattle area. From my first meeting with Bruce, I felt very quickly how genuine he is with wanting to help other people, and that he would add value to this group immediately with his energy, ideas and enthusiasm. As I continue to work with him, I've also come to learn how generous he is with his time and resources. Our alumni organization is already much richer and improved with his involvement!"
Grace Clack | Product Marketing and Global Engagement Program Lead at Microsoft
"Bruce and I worked on messaging strategies for multiple practice areas across two multi-billion-dollar technology services firms. He surrounds himself with highly talented specialists and has been an incredible go to market partner of mine for several years. Bruce is generous with his time and insights and does not shy away from providing critical feedback. Finally, Bruce is genuinely fun to work with."
Chase Crowson, Assoc Director | Accenture Google Cloud Business Group
"We partnered with Bruce and his team to shape an ROI selling strategy and tool to help RealPage communicate and quantify business value during the last downturn. It was very helpful to us."
Tracy Turner, VP, Global Revenue Operations | Trintech
"Bruce helped us at Kryptiq create a great tool to quantify ROI for sales opportunities. His consultative approach was professional and thorough. He helped the project team focus on key business issues. The tool he created clearly organized the business drivers and quantified the benefits. The final product was polished and easy to use. Bruce is positive and engaging and he produces great results."
Curtis Rayer, Director of Payment Integrity Fraud, Waste, Error and Abuse | Optum
You can't go-to-market twice
After two decades of shaping and enabling successful go-to-market message strategies, here’s the central issue we see time and again:
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Everyone struggles with telling their company story in a way that inspires buyers
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Sellers and marketers continue to have ad hoc product-centric versus buyer-centric conversations that don’t inspire buyers and result in “no deal”
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Only the few do the necessary work with their buyers to anchor on their big problem, envision their desired outcome, and position their solution with a compelling and quantifiable business value proposition that inspires change
As a result and despite millions of dollars in investment, you have confused and uninspired buyers who won’t go the final mile with you.
Stakes couldn't be higher, and you can't afford to go to market twice.
Hi, I'm Bruce the BS Fixer™
A friend from industry asked me “What’s your why?” The problem was, he asked me on LinkedIn in front of thousands of viewers! Yes, panic set in and it spun me into some deeper reflection and a concerted look-back into how I’ve helped others in business and personal circles in ways that were deeply personal for me. After deep soul searching coupled with constructive outside perspective, I was able to land on my “why” - to inspire others to inspire others.
I have been given the privilege of working with thousands of b2b leaders, sellers and marketers each year for over two decades in helping them inspire their buyers. It’s a source of immense personal joy for me when I can help others up their game in ways they weren’t able to before. On the business side, the role I’ve played can be characterized as “sales and marketing enablement,” and I’ve done this with and for business, product, sales, and marketing leaders and the organizations they serve for many of the world’s largest global businesses including Microsoft, Oracle, HP, Citibank, and McKesson.
My clients have rewarded me, my colleagues, and my business partners with repeat business, the ability to quickly grow revenues landing my firm on the fastest-growing company list 2 years in a row, and winning industry awards including HP’s Marketing Circle of Excellence and the Corporate Executive Board’s Marketing Campaign of the Year. I’ve been a keynote speaker for very large corporate events including Microsoft’s CIO Summit, and a guest speaker and educator for associations, business roundtables and in-company events and ongoing programs across all major continents.
Thanks for giving me the opportunity to work with you and your teams to play to my passion and help you inspire your buyers!
Before the Program
Hit the Mark with Great Discovery
We will interview you and other key stakeholders and review relevant materials to help ensure we understand the problem you are seeking to solve and the outcomes you are excited to realize.
Keep Everyone in the Know with Program Communications
We will help you hit the “easy button” with written and video-based abstracts and promos to help your stakeholders get excited and talk about the upcoming event.
During the Program
Gain High Engagement with Multi-Model Experience
Our goal is 100% audience engagement, and we use a blend of mixed media, audience polling, contests, and shout outs to keep everyone on their edge.
Go Beyond Typical Zoom Engagement
If our event is virtual, think beyond Zoom and typical multi-tasking behavior. We are masters at driving virtual + physical engagement.
After the Program
Transcend the Forgetting Curve with Sustained Reinforcement
Did you know audiences forget 90% of what was learned within weeks of an event? We prevent that tragedy by producing and packaging bite-sized media that reinforces learning concepts and best practices.
Amplify the Outcome with Additional Programs
We have complementary programs that help you and your stakeholders achieve even greater levels of personal and business performance.
Schedule a meeting with Bruce
Find out if Bruce and his team are a good fit for your go-to-market initiative
by scheduling a free 30-minute discovery session.