About the Author: Bruce is the CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest. He helps business and revenue leaders boost growth by showing them how to create go-to-market stories and have sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter. Please email Bruce Scheer at bruce@inspireyourbuyers.com or connect with him at www.linkedin.com/in/bscheer.