Podcast

Ep. 6 How to StorySell with Ed Bilat

a typewriter and a cup of coffee

Episode Overview In this episode, we talk with Ed Bilat about how we can up our sales conversations by telling stories– what some refer to as “Story Selling”. We are all humans at the end of the day, meaning that we live our lives through stories– stories we tell others, stories others tell us, and … Read more

Ep. 5 How to use video outreach to get the meeting with Chris Ortolano

Four people having digital a conference.

Episode Overview This episode features Chris Ortolano, a sales workflow consultant based in Portland, Oregon. He provides an outside perspective to help organizations address their weaker elements to accelerate their revenue cycle. He is a leader of his firm, Outbound Edge, and will speak about the power of video in sales outreach and how to … Read more

Ep. 4 How to Get a Meeting with Anyone with Stu Heinecke

Two people shaking hands

  Episode Overview Our guest, Stu Heinecke, is a master of getting a meeting with anyone. Stu is a Wall Street Journal Cartoonist, a hall of fame nominated marketer, and author of the book, How to Get a Meeting with Anyone. I know it can be frustrating trying to get meetings with key decision makers … Read more

Ep. 3 How to sharpen your social outreach strategy with A. Lee Judge

illustration of a social network

Episode Overview In this episode, you’ll hear us talk about how to connect with potential buyers online, how to build trust over time by contributing content and closing new business with the buyers you’ve been building relationships with. I met our guest, A Lee Judge, on LinkedIn, where I sent a connection request knowing he’d … Read more

Ep. 2 Getting Your Stories to Work with Theresa Francomacaro

Diagram of Storytelling with outward arrows pointing to Content, History, Experience, Marketing, Communication, Emotion, Share, and Creative

Episode Overview There has been a primary theme in storytelling over the past few years in sales. Stories are the #1 way to connect with a buyer and help them see their situation in a new way. In this episode we will push into how to tell better stories with Theresa Francomacaro? a chief storyteller … Read more

Ep. 1 How to Sell Based on Business Value with Darrin Fleming

Two puzzle pieces fitted together with value and price written on them

Episode Overview Sellers struggle with selling business value. They are taught to sell products, but not how to sell based on business value. In this episode, my former college roommate, business partner, and lifelong friend, Darrin Fleming, speaks about why we should be selling based on business value. Darrin is the founder and CEO of … Read more

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