Overcome the status quo and close more deals with a solid business case.
Most B2B organizations face a 10-20% close rate.
Deals lost to “no decision” soar to an alarming 60%.
Understand Decision Making
Humans make most purchasing decisions based on emotion and then justify them with logic. Your mission is to address both facets in a compelling business case.
Build a Better Business Case
We offer diverse tools tailored for various use cases. These tools are designed to:
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Highlight the business value of your proposed change.
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Help your buyers make the right choice.
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Encourage a commitment to your offering that will:
Accelerate your sales cycles
Boost your deal close rates
Enhance buyer trust and confidence in their decisions
Each tool is built around a specific use case:
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Assessment Tool
Qualify Your Leads
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Value Calculator
Fill Your Pipeline
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TCO Tool
Differentiate from Competitors
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ROI Tool
Close More Deals
Build a Better Tool That Gets Used
Our 5-step process builds intelligent, intuitive tools that clarify your value proposition and close more deals.
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01 Value Proposition01 Value Proposition
Assess your product positioning, leverage our experience across other solutions, and refine your business value proposition.
02
02 Market Research02 Market Research
Collect benchmark data, industry analysis, and customer proof points to validate your value proposition.
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03 Tool Deployment03 Tool Deployment
Configure and implement ROI Selling Tools to demonstrate your value proposition.
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04 Sales Enablement04 Sales Enablement
Apply Value Selling Methodology to increase marketing engagement and improve sales adoption and effectiveness.
05
05 Reporting & Analytics05 Reporting & Analytics
Measure results to improve performance and reassess your business value proposition.
Schedule a meeting with Bruce
Find out if Bruce and his team are a good fit for your go-to-market initiative
by scheduling a free 30-minute discovery session.